TO A MORE BEAUTIFUL WORLD OF BEAUTY...
In 1999 FDV Crème Luxe was launched in a small Madison Avenue spa. It has become the world's most iconic clean beauty crème. The launch was small, but it reflected Luzern's core belief that skincare can deliver significant results without compromising a luxury esthetic or ones health and wellbeing.
- Swiss Alpine Organics
- Advanced Cosmeceuticals
- Sustainable Packaging
- 3% of Profits to Charity
- Clean | Cold Formulating in the USA
Swiss Beginnings
Growing up on three continents we traveled throughout Europe to further our education and passion for the natural world.Being raised by a professor of environmental studies and a holistic health renegade, we grew to love and admire the organic farms and the spa culture of Alpine France and Switzerland. We found an immediate connection with the area and drew our brand name, inspiration, and ingredients from the rich heritage of this region.
Uncharted Territory
As outsiders in the beauty industry we observed three things, which still stand true today; the majority of mass marketed skincare contain low levels of active ingredients, most brands rely on formulating practices that are heavy in chemical additives, and almost without exception there is more money put into marketing than into product quality.
Entering this uncharted territory was a big challenge, but like most challenges, it only strengthened our values and commitment to our larger vision.
Vision
Much like our life experience we envisioned a company that would merge the best of the new and the old world, a brand that would embody American innovation with European spa traditions.
We brought our ideas and a small stock of Swiss extracts back home to Soho in New York City where we set up shop. In 1999 at a small boutique on Madison Avenue we launched our first product and treatments using our precious Alpine ingredients. The launch was small, but it reflected our core values and our desire to prove that skincare could be clean, beautiful, and deliver exceptional results.
Today
Since its 1999 launch in that small Madison Avenue spa, Crème Force de Vie has since become the world's most iconic clean beauty crème. Today Luzern can be found in the finest spas and resorts in the world, providing beautifully simple yet transformative treatments to tens of thousands of spa clients each year.
Our spa heritage and loyal following has been our biggest honor and greatest inspiration. Working closely with master estheticians and dermatologists, we have succeeded in maintaining an "open formulating" policy that allows us to develop products and treatments that cater to the needs of each individual client, while making ongoing formulating advances in the ever-progressing field of clean beauty.
